The Windows Retail Reinvention reimagines how Windows and Office should be marketed at the point of sale.
Thought Studio was commissioned to create the Microsoft Windows Phone 8 Experience in Telstra Hero Stores at Melbourne, Sydney, Hobart and Perth.
We created a giant interactive Windows Phone 8 user interface that a user can control using a large Sony tablet. The user can select interests which are then displayed throught the activation on multiple video screens.
We have included a complete Facebook integration so that if you sign in with Facebook, images of your friends are pulled and displayed on the giant screen in a Windows Phone 8 friend's tile similar to the phone.
Each store contains a control tablet and a large phone screen. In total there are 28 satellite screens which display video based on the user's interests
Reports are generated weekly that detail the activation's use.
Thought Studio was commissioned by Microsoft to create a grounbreaking digital signage display for the Harvey Norman partner conference.
The display involved nearly 100 Surface RT devices running a special version of our digital signage system.
The system allowed Microsoft personnel to control the content which was displayed on the Surface RT devices via their mobile phones.
Content could be scheduled to playback on any device at anytime within the milisecond, this gave the effect of animations flowing across the screens.
Several Microsoft technologies were leveraged in order to create this landmard display. Windows Server remotely controlled the divices and also played host to the mobile website used to control the Surface RT devices. A Windows Store application was created to display the content on the screens.
Content could either be images or video, all content was downloaded locally to each device in order to minimise latency
The system is currently being developed further and will be used at several other Microsoft events. Features such as the ability to trigger content automatically from Powerpoint are slated for release with Version 2 of the application.
Thought Studio was commissioned to create an application that queries Facebook for the number of likes on the Nissan Australia Fan page. This was to be displayed on a huge screen that was the highlight of the Nissan Australia stand at the Sydney 2012 Motoshow.
The application’s core uses Thought Studio’s new social media engine designed to bring social media to life, whether it’s on large screens or small lcd screens attached to garments. The system allows you to overlay key social media information such as likes, posts, followers, tweets etc onto screens, walls, and websites.
The Nissan stand at the Motorshow has an interactive kiosk allowing users to log into Facebook and like the page. Whenever a new like is detected, the screen flashes a message thanking the user for the like.
Nissan chose to use Thought Studio’s digital signage solution to display the content for their video wall, our digital signage solution is easy to use and capable of displaying media and live content such as the Facebook fan page tally’s in real time.
The project was delivered in 5 days, this included additional programming required to customise the system and inclusion of hardware to run the software and drive the screens. Nissan received a turn key solution, we simply connected the Thought Studio player to their screen driver, gave it internet access and we were away.
- Thought Studio media PC
- Thought Studio digital signage framework
- Thought Studio social media engine
Thought Studio designed and developed an instore interactive display for Sheridan's new brand: POP By Sheridan. Solution consists of 3 touch screens, a 2X2 video wall , PCs and server. Solution allows a customer to build their bed via touchscreen and view on the video wall, currently installed in DJ's City, Myer City and Castle Towers, Doncaster Shopping centres.
Designed and developed a web application for Sheridan's new brand: POP By Sheridan. Website allows a customer to dynamically create their bed and purchase the individual items via an ecommerce store. Items and stock levels synchronised with Magento ecommerce software. Saved beds were able to be recalled in store and modified prior to purchasing items.
Designed and developed a facebook game for Sheridan; the premise was to guess a combination of manchester, with the player that guessed correctly winning $20,000. The game had full Facebook integration and the player had the ability to purchase their combination via the Sheridan ECommerce website.
Thought Studio designed and developed a gesture based interactive traveller's information system for Sanofi Pasteur. This system allows a user to select a country using gestures and will present them with a list of vaccinations required for travel to that country. System is being used at events and conferences as an informative tool for visitors and conference attendees.
The system is used at events to attract attendees to the stand and educate them on the vaccinations required for travelling to selected countries.
Thought Studio was commissioned to automate the existing digital signage solution for the Sydney Convention and Exhibition Centre (SCEC).
The SCEC approached us to design an automated method of querying their existing event management system and extracting live data to create dynamic images of the event details and pushing them to the digital signage screens located around the site.
The location of the event is encoded in the data so that the screens can display wayfinder information, this information is personalised for each screen and displays the location of the room or event in relation to the screen.
The solution is a mix of several technologies. A Microsoft MVC website which is responsible for brokering the data, a Microsoft Windows executable that queries data from the event management system and an Adobe flash file that is loaded into their digital signage system and displays the dynamic data.
The revolutionary Virtual Change Room software was developed by Thought Studio to integrate into a larger experiential marketing display created by Inspire Event Partners
The system uses Kinect to capture an image of the user and reflect it back using a portrait mounted 60 inches Samsung LED Screen. The Kinect is used to interpret the user's gestures and translate them to instructions. User's can select categories of clothing and swipe a carousel of clothing then select an article of clothing to wear. The system then renders the article of clothing on the user.
The user has the ability to capture an image of themselves wearing the clothing and print the photo and list of clothing worn, including price and store location. The ability to upload the image to Facebook via the Facebook API allows a user to receive instant feedback from friends on their selection.